Write with a clear goal
Give each draft a purpose, audience, tone, and call to action before you generate copy.
Post Writing
Write posts that fit the message and the channel.
Turn a source, campaign, or fresh idea into channel-ready social media drafts. Set the goal, audience, tone, and call to action, then refine each version before it goes live.
Start writing for free
Adapt posts for each channel
Shape one core idea into posts and multi-post threads suited to different social platforms.
Edit the final wording
Shorten copy, split longer ideas into threads, and review every draft before it is shared.
How it works
Create channel-ready social posts from one idea.
Keep your message consistent while adjusting structure and length for the audience and format of each connected channel.
Start with your content
Start from website material you have already published or describe a new idea for your audience.
Choose your direction
Tell Recasto what the post should achieve, who it is for, how it should sound, and what readers should do next.
Refine the drafts
Review channel-specific copy, refine the wording, and decide which versions are ready to schedule or publish.
AI editing
Shape copy to fit the moment
Shorten a long draft or split it into a thread while keeping the original message easy to review.
Trackable links
Give campaign links more context
Add UTM parameters to the URLs you share in posts so campaign traffic is easier to identify in your analytics tools.
Alt text
Make image posts more accessible
Generate a separate, screen-reader-friendly description for each selected image, then review it as part of your post.
FAQ
Questions about Post Writing?
Can Recasto write posts for more than one social channel?
Yes. Recasto can prepare channel-specific versions and multi-post threads for your connected accounts, which you can review and edit.
What should I provide to get a useful draft?
Start with a clear idea or source, then provide the goal, audience, tone, and call to action that should guide the post.
Can I edit AI-generated social posts?
Yes. Drafts remain available for review and editing, including options to shorten copy or split longer copy into a thread.
Ready to write your next post?
Turn a useful idea into drafts you can review and share.