Label campaign traffic
Use UTM parameters to identify the source, medium, and campaign associated with a shared link.
Trackable links
Add campaign context to the links in your posts.
Attach UTM parameters to a destination URL so your analytics tools can distinguish campaign traffic. Keep the destination and campaign details together while preparing the post that will share the link.
Add campaign details
Keep destination details clear
Add tracking information to the URL you intend to share in a social post.
Support downstream analysis
Use the tagged link with your analytics setup to review campaign visits and attribution.
How it works
Prepare a URL that carries campaign context.
Add the destination and campaign details before placing the link into the post where you plan to share it.
Enter the destination
Start with the page you want people to visit from your post.
Add campaign parameters
Provide the UTM values your reporting convention uses, such as source, medium, and campaign.
Use the tagged URL
Add the resulting link to your post and review its destination before publishing.
FAQ
Questions about Trackable links?
What are UTM parameters used for?
UTM parameters add campaign labels to a URL so compatible analytics tools can report where visits came from.
Does adding UTM parameters guarantee accurate attribution?
No. Reporting also depends on your analytics configuration, consistent campaign naming, redirects, and how visits are measured.
Can I use the link on more than one channel?
Yes, though separate source or campaign values can make channel-level reporting easier to interpret.
Give each shared link useful campaign context.
Prepare tagged URLs for the campaigns and channels you want to measure.