UTM Builder

Enter the destination URL and campaign source. Campaign medium, campaign name, campaign term, and campaign content are optional.

It identifies where the traffic comes from, such as google, newsletter, linkedin, or a partner site.

It identifies the marketing channel, such as email, cpc, paid_social, social, or referral.

Use utm_term for a paid search keyword or another keyword-level value your campaign reporting needs.

Use utm_content to distinguish links or creatives that point to the same destination, such as hero-button and footer-link.

No. The URL is assembled in your browser and is not saved by this tool.

No. It keeps the destination page, preserves existing query parameters, and only adds or replaces UTM values.

A UTM URL helps analytics platforms identify which source, channel, campaign, keyword, or creative sent someone to your page.

Usually no. Leave it blank unless you need to track a paid keyword or a specific audience value.

Yes. The builder keeps the existing query parameters and adds the UTM values to the same URL.

Usually no. Internal UTM tags can overwrite the original campaign attribution. Use them only when you intentionally want to start a new tracking context.